My first exposure to independent entrepreneurship occurred in my role as a traveling marketing executive at 3M Company. I saw how the business owners I worked with were successful while also having real work-life balance, something that I had never enjoyed as a corporate executive. This motivated me to explore ways of starting my own business. I recognized that I was not an entrepreneur in the true sense, and I had a young family to support, so taking a large risk was not viable. My research lead me to franchising as the best way for me and my family to make the transition.
I began my career in franchising in 1982 as a VR Business Brokers franchisee and moved my family to Atlanta. I soon realized that buying an independent small business was more often, “the American nightmare” for people than “the American dream.” In 1985, I shifted my brokering practice to franchise area development. I had the good fortune of aligning with young brands such as Sylvan Learning Centers and Mail Boxes Etc. and have never looked back.
For more than 30 years, I have enjoyed helping people (almost a thousand of them) realize their dream of business ownership. My personal experience of being a franchisee of retail and professional services franchises, a franchisor and area developer has been instrumental in the guidance I’m able to provide to our clients. Master franchise development is an area I’m particularly passionate about and successful in recognizing up-and-coming brands. I always suggest a client “begin with the end in mind.” I believe the right franchise opportunity with the right exit strategy is the key to building equity wealth.
I am a principal owner and board member of FranNet, LLC, an international franchise company. I spend a portion of my time contributing to growth strategies for FranNet LLC, building the value of the company.
My role in our Atlanta FranNet practice is to work with clients who are interested in acquiring an existing franchise business in Metro Atlanta. Buying a franchise already in operation can provide a quicker runway to profitability and growth.