Will New Fast Casual Concepts Transform Traditional Pizza Franchises?

"Fast Casual" Transforming the Traditional Pizza Franchise
"Fast Casual" Transforming the Traditional Pizza Franchise

It’s undeniable, we Americans love our pizza. In 2015, U.S. pizza sales topped $38 BILLION and fast casual pizza concepts are cropping up. Nation’s Restaurant News (NRN) described fast casual as “the growth engine of the U.S. restaurant industry,” forecasting continued growth “in the double digits through 2022, while the rest of the restaurant industry is predicted to only eke out half a percentage point.”

While restaurant industry experts may disagree on the definition of “fast casual”, one thing they can’t deny is the phenomenal growth of restaurants serving fresh, made-to-order ingredients served up fast in a clean casual environment. For the profitable pizza industry, the question becomes whether or not fast casual concepts will serve to increase their slice of the pie.

PMG Pizza Magazine reported some surprising statistics and trends in traditional pizza parlors, “shifting demographics and cultural changes will require bold new strategies for pizzeria operators in 2016.” One again, they reference the buying power and preferences of the Millennial generation as a major factor. At FranNet, we’ve seen this impact in our business with growing numbers of Millennials wanting to own their own businesses, often in partnership with a parent.

If taking a bite out of the fast-casual pie is something you’d like to explore, let the experts at FranNet of Atlanta help you sort through the clutter to get started on finding the perfect business for you. While you're enjoying that perfect slice, download a free pdf article on What Franchise Lists Don't Tell You

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