3 Ways to Avoid Failure in Franchising on The Dana Barrett Show

People have different definitions on what it means to fail in business ownership and many times it has to do with expectations.  In this short video clip, Leslie Kuban discusses what failure in franchising looks like on The Dana Barrett Radio Show.
Leslie also shares three ways to avoid failing when starting your own business. One key to success may be avoiding the tendency to choose a business based solely on the love of the product or service or having experience in a specific industry.