Entrepreneur Creates Family Business in Electronic Restoration Services

Entrepreneur Creates Family Business in Electronic Restoration Services
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Atlanta businessman opens technology and data recovery business Ralph Martin opened Electronic Restoration Services (ERS) of Metro Atlanta in 2013. Since opening, Martin’s technology and data recovery business has helped customers in both commercial and residential markets restore their electronic property. From working with large corporate companies to small, start-up businesses, Martin’s expertise is derived from more than 30 years experience in consumer marketing and sales.

His decision to open ERS was largely influenced by its scalable business model and ability to fit his personal and professional goals. Having a unique competitive advantage and close proximity to his home and family ultimately drew him to the ERS franchise.

“At this point in my career, I wanted to be the sole owner of a business-to-business company – one that was expandable and had an already established model,” said Martin.

Throughout his career, Martin held several esteemed positions including vice president of sales at Nabisco Foods Company; senior vice president of sales at Ultimate Juice Company; senior vice president of sales and distribution at Tree of Life; and senior vice president at NorthStar Partners. Working in the small business and start-up world, he successfully built unique brands into national household names. In 2009, his experience culminated into the opening of his business development consultancy firm, The Martin Consulting Group, specializing in the consumer packaged goods industry.

As a consultant, Martin’s travel schedule had become tiresome and frequently required him to be away from home. In 2012, he began looking for different types of businesses that would allow him to spend more time with his family.

I was looking for an opportunity that provided me with the resources to be able to care for my aging parents and develop a family business that was scalable

Atlanta businessman opens technology and data recovery business Ralph Martin opened Electronic Restoration Services (ERS) of Metro Atlanta in 2013. Since opening, Martin’s technology and data recovery business has helped customers in both commercial and residential markets restore their electronic property. From working with large corporate companies to small, start-up businesses, Martin’s expertise is derived from more than 30 years experience in consumer marketing and sales.

His decision to open ERS was largely influenced by its scalable business model and ability to fit his personal and professional goals. Having a unique competitive advantage and close proximity to his home and family ultimately drew him to the ERS franchise.

“At this point in my career, I wanted to be the sole owner of a business-to-business company – one that was expandable and had an already established model,” said Martin.

Throughout his career, Martin held several esteemed positions including vice president of sales at Nabisco Foods Company; senior vice president of sales at Ultimate Juice Company; senior vice president of sales and distribution at Tree of Life; and senior vice president at NorthStar Partners. Working in the small business and start-up world, he successfully built unique brands into national household names. In 2009, his experience culminated into the opening of his business development consultancy firm, The Martin Consulting Group, specializing in the consumer packaged goods industry.

As a consultant, Martin’s travel schedule had become tiresome and frequently required him to be away from home. In 2012, he began looking for different types of businesses that would allow him to spend more time with his family.

“I was looking for an opportunity that provided me with the resources to be able to care for my aging parents and develop a family business that was scalable,” said Martin.

Martin contacted long-time family friend Juliet Denise, a franchise consultant with FranNet of Georgia. Denise works with individuals considering business ownership to match them with a franchise business. Beginning with a Personal Franchise Assessment (PFA), Denise and Martin worked together to narrow down the franchise options that best aligned with Martin’s profile.

“Based on my background, I was surprised that I was interested in becoming a franchisee,” said Martin. “I kept an open mind throughout the process, and Juliet helped me focus on the different business models available that would capitalize on my strengths.”

Researching ERS, Martin found that other firms could not easily replicate the business’s quality of services and processes. After further market research and with Denise’s guidance, he had the proof he needed to make a decision.

Today, Martin is proud to say that he employs seven people at ERS, including a new marketing and business development professional to continue its growth. He credits the business’s early success to the specialized services offered by ERS and carried out by their trained, efficient team of technicians.

For more information on FranNet services, contact Juliet Denise at 678-249-9867.


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