Your FranNet Consultant will guide you through all the angles to consider when narrowing down your franchise options. We will examine these and various
other critical factors to help you reduce risk and maximize your opportunities for success. Some of these factors include:
Franchises exist where there is demand. Understanding that demand is the key. Is the demand seasonal? For example, lawn and garden care or swimming pool
maintenance are more profitable in the spring or summer. Is there likely to be a continuing demand for the products or services in the future? Is the
demand likely to be temporary? Does the product or service generate repeat revenue for the business?
Just about every franchise out there will have a lot of competition. It’s important to understand the level of competition, nationally and in your community.
FranNet of Atlanta consultants will help you research the level of competition in your community and across the country. We help you ask the right
questions of the franchisor. How many competing companies sell the same or similar products or services? Are these competing companies well established,
with wide name recognition in your community? How much do they charge? Do they offer the same goods and services at the same or lower price? What are
the key differentiators?
Franchises are like snowflakes; no two are exactly the same. Many franchisors operate well-established brands with years of experience both in selling
goods or services and in managing a franchise system. Other emerging franchises may seem as though they are in their infancy, but are backed by long
standing, well funded larger franchise organizations with the bench strength to soar. At some point, you will ask yourself, do I feel comfortable with
the franchisor’s expertise?
A growing franchise system increases the franchisor’s name recognition and may enable you to attract customers. Growth alone does not ensure successful
franchisees; a company that grows too quickly may not be able to support its franchisees with all the promised support services. Make sure the franchisor
has sufficient financial assets and staff to support the franchisees.