One of the many advantages of owning a business through a franchise system is the proven processes paving the way to business success. Choosing a franchise over building a business from scratch does not bypass the learning curve that all new business owners experience, but it can shorten the time it takes to ramp up and achieve profit with significantly lower risk.
“What’s really important is that you work the system from day one”, says Frank Milner, CEO of Tutor Doctor, a growing in-home tutoring franchise with over 400 units in 15 countries.
Woodstock Georgia’s newest franchise owner and FranNet client, Misty Sheffield, found this out shortly after signing on with her first Tutor Doctor franchise. She followed the early advice from her franchisor to begin her prelaunch PPC marketing campaigns even before she began the first franchisee training module or hired her first employee. While in training, she learned several fellow trainees had decided to wait to turn on their PPC marketing campaign; they felt they needed to “better have their ducks in a row” and were opting to wait. Had Misty jumped the gun too soon? She wouldn’t have to wait long to determine her decision to follow the system from the start was the right one. She had consultations booked the week she returned from training and shortly after, closed her first sale.
Having launched a few businesses myself and watching my clients do the same, I can tell you that having early successes like this is critical...for your financial momentum and your moral. While I understand the desire to get organized and prepared, I can tell you that delaying the pre-opening marketing strategy to “get your ducks in a row” is a regrettable mistake.
I recently spoke with Frank Milner about the support his organization provides to Tutor Doctor franchisees even before they show up at the home office for their first day of training. Listen to the podcast recording of our conversation here. Frank spoke candidly about the critical importance of embracing the pre-opening marketing process and how it can greatly impact the velocity of your ramp up time in business.
But that’s not the only advice Frank offers. Apparently, this dynamic CEO delivers an even more crucial message to new franchisees in an unorthodox and some might say, shocking way. During his franchisee training module titled, “You Will Fail”, the first thing he tells the new owners is, “you're not a business owner; you're just unemployed”. He explained how sometimes people think because they bought a franchise business, their success is guaranteed and they will not have to work hard. They don’t consider how running their business involves so much more than just hanging your shingle and their reality is you are responsible for making your business a success.
Frank’s message is delivered in a specific way to give new franchisees a reality check to help them understand the importance of their commitment to follow the systems developed from years of experience and research. This includes hitting the ground running with marketing even before you’ve completed your franchisee training. Frank wants his folks to know that it’s not enough to just open your doors for business, you have to go after it or you will fail.
Franchise owner, Misty Sheffield trusted the advice, followed the process and worked the system even when it came to marketing her business from day one. Tutor Doctor is an education company that’s all about helping students. Frank often uses the phrase, “it’s one thing to make a dollar, but it’s another to make a difference.”
Kuban is the Owner and CEO of FranNet of Georgia; an Atlanta based Franchise Consulting Firm. Leslie has a proven track record of helping over 350
people successfully transition from corporate life to business ownership. Leslie and her team offer over 59 years combined expertise and her personal
experience as a franchise owner gives her a unique perspective to help her clients assess their real opportunities, risks, and timing to make sound
Find out how you can get started today. Leslie can be reached at firstname.lastname@example.org.
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